diff --git a/docs/guide/analytics.md b/docs/guide/analytics.md
index 1b7798c8..18a53da1 100644
--- a/docs/guide/analytics.md
+++ b/docs/guide/analytics.md
@@ -4,11 +4,11 @@ title: Anonymous Analytics
 
 # Data Collection of Analytics
 
-Dozzle collects anonymous user configurations using Google Analytics. _Why?_ Dozzle is an open source project with no funding. As a result, there is no time to do user studies of Dozzle. Analytics is collected to prioritize features and fixes based on how people use Dozzle. This data is completely public and can be viewed live using [dashboard](/guide/usage-dashboard).
+Dozzle collects anonymous user configurations using a simple beacon written in Go. _Why?_ Dozzle is an open source project with no funding. As a result, there is no time to do user studies of Dozzle. Analytics is collected to prioritize features and fixes based on how people use Dozzle.
 
 ## Where is data stored
 
-Dozzle's sends anonymous data to Google Analytics. Retention policy is 14 months which is lowest [possible value for Google Analytics](https://support.google.com/analytics/answer/7667196).
+Dozzle's sends anonymous data to DigitalOcean which is written to a flat file for processing.
 
 ## Opting out