diff --git a/docs/notif/discord.md b/docs/notif/discord.md
index e72d65dd..88103efb 100644
--- a/docs/notif/discord.md
+++ b/docs/notif/discord.md
@@ -9,16 +9,19 @@ Allow to send notifications to your Discord channel.
     notif:
       discord:
         webhookURL: https://discordapp.com/api/webhooks/1234567890/Abcd-eFgh-iJklmNo_pqr
+        mention: here
         timeout: 10s
     ```
 
 !!! abstract "Environment variables"
     * `DIUN_NOTIF_DISCORD_WEBHOOK`
+    * `DIUN_NOTIF_DISCORD_MENTION`
     * `DIUN_NOTIF_DISCORD_TIMEOUT`
 
 | Name               | Default       | Description   |
 |--------------------|---------------|---------------|
 | `webhookURL`[^1]   |               | Discord [incoming webhook URL](https://support.discord.com/hc/en-us/articles/228383668-Intro-to-Webhooks) |
+| `mention`          |               | Mention to directly notify a user, multiple users or roles in messages (eg. `here`) |
 | `timeout`          | `10s`         | Timeout specifies a time limit for the request to be made |
 
 ## Sample
diff --git a/internal/config/config_test.go b/internal/config/config_test.go
index 4badcfc1..0ea7695f 100644
--- a/internal/config/config_test.go
+++ b/internal/config/config_test.go
@@ -62,6 +62,7 @@ func TestLoadFile(t *testing.T) {
 					},
 					Discord: &model.NotifDiscord{
 						WebhookURL: "https://discordapp.com/api/webhooks/1234567890/Abcd-eFgh-iJklmNo_pqr",
+						Mention:    "here",
 						Timeout:    utl.NewDuration(10 * time.Second),
 					},
 					Gotify: &model.NotifGotify{
diff --git a/internal/config/fixtures/config.test.yml b/internal/config/fixtures/config.test.yml
index 5e88a6d7..647e51c3 100644
--- a/internal/config/fixtures/config.test.yml
+++ b/internal/config/fixtures/config.test.yml
@@ -15,6 +15,7 @@ notif:
     queue: queue
   discord:
     webhookURL: https://discordapp.com/api/webhooks/1234567890/Abcd-eFgh-iJklmNo_pqr
+    mention: here
     timeout: 10s
   gotify:
     endpoint: http://gotify.foo.com
diff --git a/internal/config/fixtures/config.validate.yml b/internal/config/fixtures/config.validate.yml
index fa4d81ed..dc065e5f 100644
--- a/internal/config/fixtures/config.validate.yml
+++ b/internal/config/fixtures/config.validate.yml
@@ -15,6 +15,7 @@ notif:
     queue: queue
   discord:
     webhookURL: https://discordapp.com/api/webhooks/1234567890/Abcd-eFgh-iJklmNo_pqr
+    mention: here
     timeout: 10s
   gotify:
     endpoint: http://gotify.foo.com
diff --git a/internal/model/notif_discord.go b/internal/model/notif_discord.go
index a4b94dd9..521cc68e 100644
--- a/internal/model/notif_discord.go
+++ b/internal/model/notif_discord.go
@@ -9,6 +9,7 @@ import (
 // NotifDiscord holds Discord notification configuration details
 type NotifDiscord struct {
 	WebhookURL string         `yaml:"webhookURL,omitempty" json:"webhookURL,omitempty" validate:"required"`
+	Mention    string         `yaml:"mention,omitempty" json:"mention,omitempty"`
 	Timeout    *time.Duration `yaml:"timeout,omitempty" json:"timeout,omitempty" validate:"required"`
 }
 
diff --git a/internal/notif/discord/client.go b/internal/notif/discord/client.go
index 6529b124..10ff7457 100644
--- a/internal/notif/discord/client.go
+++ b/internal/notif/discord/client.go
@@ -38,13 +38,19 @@ func (c *Client) Name() string {
 // Send creates and sends a discord notification with an entry
 // https://discord.com/developers/docs/resources/webhook#execute-webhook
 func (c *Client) Send(entry model.NotifEntry) error {
+	var content bytes.Buffer
+
 	hc := http.Client{
 		Timeout: *c.cfg.Timeout,
 	}
 
-	content := fmt.Sprintf("@here Image update for %s", entry.Image.String())
+	if len(c.cfg.Mention) > 0 {
+		content.WriteString(fmt.Sprintf("@%s ", c.cfg.Mention))
+	}
 	if entry.Status == model.ImageStatusNew {
-		content = fmt.Sprintf("@here New image %s has been added", entry.Image.String())
+		content.WriteString(fmt.Sprintf("@here New image %s has been added", entry.Image.String()))
+	} else {
+		content.WriteString(fmt.Sprintf("@here Image update for %s", entry.Image.String()))
 	}
 
 	tagTpl := "**{{ .Entry.Image.Domain }}/{{ .Entry.Image.Path }}:{{ .Entry.Image.Tag }}**"
@@ -95,7 +101,7 @@ func (c *Client) Send(entry model.NotifEntry) error {
 
 	dataBuf := new(bytes.Buffer)
 	if err := json.NewEncoder(dataBuf).Encode(Message{
-		Content:   content,
+		Content:   content.String(),
 		Username:  c.meta.Name,
 		AvatarURL: c.meta.Logo,
 		Embeds: []Embed{